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Lisa Roman
, advertising director for Breitling USA, took a break in between appointments in the Couture show in Las Vegas earlier this
month to show off her calendar, which listed a series of back-to-back meetings with what might be termed the "who's who of American
watch retailers. "Given that many people having a stake within the watch company attended the Baselworld fair in Switzerland, held in
late March, Roman's appointments may have struck some as an physical exercise in déjà vu. But from her viewpoint, Las Vegas fills an
essential gap within the marketplace.
The ad for your Frederique Continuous Junior Automatic, which the brand promoted in Las Vegas. Frédérique Continuous
"Some of those individuals we didn't see in Basel,
swiss made watches "Roman stated. "Some are longstanding accounts, some are new, some are prospects.
Las Vegas is really a location to connect together with your clients. "Baselworld might be the granddaddy of all watch fairs,
rolex for sale however
the financial crisis has exacerbated a trend amongst American retailers who now routinely skip Basel in favor of attending purchasing
week in Las Vegas. Whilst neither Rolex, nor any from the Richemont brands-, Panerai and, for example make the journey west, scores
of big-name watchmakers do. They vary from haute favorites like Ulysse Nardin and to independent makers like Frédérique Continuous and
to mass-produced quartz brands like Timex. What occurs in Vegas stays at 1 finish from the StripWatchmakers select to show their wares
at certainly one of 3 gatherings situated within the middle from the Las Vegas strip: the Couture show at Wynn Las Vegas, which
appeals to each upscale and style brands; the JCK show in the neighboring Sands Convention Center, occupied by many quartz producers
president rolex ;
along with a satellite show known as Swiss Watch by JCK, which enables brands like, Bedat, and to welcome purchasers in personal
suites within the Venetian Resort Hotel.
The new Breitling Chronomat 01 Diamondsworks. Breitling
Retailers, particularly those that prefer to travel with an entourage of salespeople, appreciate Las Vegas for each monetary and
logistical factors, however the occasion is not with out advantage towards the brands themselves. Marc Hruschka, President and CEO of
USA, stated the show enables his group to consummate advertising and marketing methods hatched earlier within the year. "About 4 years
ago, we left Couture and came to JCK, "he stated. "At the time, this was a much better atmosphere; all our customers had been right
here and circulating and it was challenging to obtain them to Couture. "So what about subsequent year, once the JCK show moves to
Mandalay Bay, in the south finish from the Strip. Will it force numerous retailers to divide their loyalties? "That's a query, "Hruschka
stated. "It's up within the air. "
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